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What’s It Like Being A Food And Travel Blogger?

What’s It Like Being A Food And Travel Blogger?

I’m sat in Clapham’s Brickwood Café enjoying the sound of Jack Johnson floating softly out from the speakers and the background hum of coffee machines and fingers tapping on Macbooks. Today I’m meeting Giulia Mule, or Mondo Mulia, world renowned Instagrammer and full time travel blogger; I can’t help but feel a little bit like I’m waiting for a celebrity given her Internet following and incredible photography.

I’ve set up this meeting so I can quiz Giulia on her blogger lifestyle and what the pressure included means for her relationship with the dinner table.


Cappuccino (for me) and banana bread (for my guest) ordered, we get straight into what it means to be a full time blogger.

It’s a tempting lifestyle, and in the Tabl office we’re definitely guilty of spending our lunch times pouring over food and recipe bloggers.

Giulia tells me her motivation for blogging isn’t for the freebies or recognition (though they can be pretty awesome), but for a love for travel and a desire to inspire people.

The greatest reward is when she suggests a restaurant or travel location and people then follow her recommendations.

“I often get people emailing me to thank me for recommending somewhere, and that makes me incredibly happy. It’s a great feeling knowing you’ve genuinely helped them experience something.”

I wonder if the sign of a good food and travel blogger is somebody who makes people feel as if they’re right there in the moment with them, tasting whatever they’re tasting and soaking up the atmosphere, and Giulia agrees: “blogging is a way of helping others share the experiences I’ve been through”. It’s clearly a massive passion for Giulia, second only to her love for travel, food and fantastic dining.

At Tabl we believe in amazing experiences over food, and I’m keen to know how she approaches this from the perspective of a blogger and photographer.

What does capturing the perfect experience look like, and how does the camera (or iPhone) get in the way of enjoying the real dining experience?

“For me, it depends who I’m with. If I’m out with other bloggers or Instagrammers, I feel totally comfortable getting the camera out, arranging the food and drinks into an Instagram-worthy composition and spending five minutes taking photos.”

I wonder, if for Giulia, this is a true reflection of the experience somebody would have in the restaurant? We’ve already discussed the fact that sometimes she’ll order her food based on what will look good on Instagram – for example runny eggs and avocado look better than porridge for breakfast – and a particular frustration of mine is hearing about bloggers who order a flat white instead of an Americano just so it looks better for their followers (although Giulia disagrees on that one!)

“It might not be capturing the exact experience, but remember you have a personal brand, and if you’re posting one photo per day to your Instagram, it’s got to be what people want to see. But if I’m out with friends and family, I might just snap a few pictures of my own food using my phone and tuck in, because I don’t want to hold people up or for them to get frustrated.”


You’ve got to admire how down to earth Giulia is – you hear plenty of horror stories about how bloggers can be complete divas, but even though this is her full-time gig and she makes a living from her experiences at the table, she won’t use it as an excuse to hold others up.

I like that and it seems that her profession isn’t getting in the way of taking time off to live in the moment.

We could’ve chatted for hours but unfortunately sitting in coffee shops and talking isn’t quite what being a professional blogger means, and Giulia’s off home to do what she does best, while I sit and wish I’d taken a photo of the banana bread. I’ll get to Giulia’s levels of patience one day!